Effect of Green Supply Chain Management on the Sustainable Performance of Dairy Companies in China

This quantitative study aims to comprehensively investigate the influence of green supply chain management (GSCM) on the sustainable business performance of dairy companies in China. As environmental sustainability concerns continue to mount and the demand for responsible corporate conduct grows, the integration of GSCM has become a strategic imperative for dairy industry entities. However, the Chinese context lacks extensive empirical research that addresses both the literature gaps and the specific industrial gaps pertaining to the nexus between GSCM and sustainable business performance. This research endeavors to bridge these knowledge gaps. The study employs a survey-based research design, collecting data from a representative sample of dairy companies operating in China. The survey questionnaire is meticulously crafted, incorporating validated measurement scales to gauge the extent of GSCM practices and assess sustainable business performance. Through the utilization of multiple regression analysis, we will scrutinize the collected data, aiming to empirically validate the hypothesized relationships between GSCM practices and sustainable business performance. The anticipated findings of this study hold significant implications for the field of GSCM. By advancing the comprehension of GSCM within the Chinese dairy industry, this study strives to equip dairy companies with vital insights essential for enhancing their sustainable business performance, all while contributing to environmental preservation and the broader societal well-being agenda.