Research on the Teaching Practice of Live Broadcast E-commerce in Colleges and Universities under the Guidance of “Course Competition Integration

E-commerce has become the mainstream business model in the market, and major universities have also actively set up E-commerce courses as a key training program for economic majors. The development of E-commerce continues to progress with the development of electronic information technology, but there is a certain lag in the teaching of E-commerce talents, especially live broadcast E-commerce, in colleges and universities. The introduction of the teaching model of "integration of classes and competitions" can effectively improve this situation. This paper analyzes the advantages and characteristics of the teaching mode of "course competition integration", and analyzes the practice strategy of live broadcast E-commerce teaching in colleges and universities under the guidance of "course competition integration".