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The Tongliang Dragon Dance is a traditional folk dance art form and one of the first batch of national intangible cultural heritage in China. This paper examines the Tongliang Dragon Dance&Lantern Festival from aspects such as its organizational structure, operation model, marketing strategies, and internal competitiveness, and makes a horizontal comparison with the operation of another similar performing art in the region - the Zigong Lantern Festival, to investigate the reasons behind its achievements. Furthermore, a SWOT analysis is conducted to provide suggestions for its future development.
Chunyang Wang (Fri,) studied this question.
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