The traditional enterprises have been significantly impacted by the digital economy and the COVID-19 pandemic, leading to a more dynamic and complex business environment. Business model innovation has become essential for enterprises to adapt effectively to this complexity. This study aims to examine the impact of big data capabilities on business model transformation. Enterprises from four regions in Jiangxi Province—Shangrao, Pingxiang, Nanchang, and Ganzhou—were selected as the research subjects, covering various industries such as technology and information technology, financial services, healthcare, manufacturing, retail, and energy. Data from 800 enterprises were collected using stratified random sampling and questionnaires, and analyzed empirically using structural equation modeling. The results demonstrate that big data capabilities significantly positively influence business model transformation, with knowledge renewal acting as a mediator between big data capabilities and business model transformation. These findings integrate the utilization of big data capabilities, knowledge renewal, and resource slack, facilitating business model transformation and enabling enterprises to achieve value growth through efficient resource sharing and management.
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Lu et al. (2024) studied this question.
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