This research focuses on the topic of using AI in color variant management in products to enhance the appeal and performance of the products in the marketplace by incorporating artificial intelligence, deep learning, and neural network systems. Real-time consumer and product information, preferences, buying history, and sales history; I created an AI model to predict and change product colors in real-time. The complete workflow used comprises data gathering, processing, and feature extraction, model training, integration of the color adjustment software tools, and finally, testing and validation. The efficiency of such AI-driven interventions was analyzed through the consumer satisfaction indices, the sales results, and the engagement data based on the consumption of digital platforms. This study demonstrates valuable potential of AI to improve product design application and development while providing valuable suggestions for Businesses adapting and improving market outcomes according to the changing consumer trends. Such an application of AI implements a new best practice in ways of enhancing futuristic consumer-oriented marketing approaches. The paper was first completed in 2021 and later I have modified the paper with latest updates till date 2024.
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Sasibhushan Rao Chanthati (2024) studied this question.
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