Slow Fashion Trends: The Impact of Social Media on Consumer Awareness, Communication, and Behavior

This article looks at the UN's Sustainable Development Goals for 2030, with the main focus on goal 12 entitled "Responsible Consumption and Production". Specifically, it relates the connection between slow fashion and social media and seeks to promote persuasive communication strategies. As a general objective, it seeks to foster the relationship between the desires of consumers and brands in relation to sustainability, with aspects of economic, social and environmental influence. Finally, it presents design and marketing strategies for one of the paths to sustainability in fashion, with a socially just approach and low environmental impact.