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This research was conducted with the aim of analyzing the influence of attitudes, subjective norms and brand image on purchasing decisions at Suka Salad Sidoarjo. This research uses quantitative methods using multiple linear regressiontesting and using the Statistical Program for Social Science (SPSS) version 25 application, with The data source in the research is all Suka Salad consumers in Sidoarjo. The sampling technique in the research uses a non-probability sampling method with accidental sampling technique. The research results show that Attitude has an influence on Purchasing Decisions at the Suka Salad Sidoarjo restaurant, Subjective Norms have an influence on Purchasing Decisions at the Suka Salad Sidoarjo restaurant, and Brand Image has an influence on Purchasing Decisions at theSuka Salad Sidoarjo restaurant. By understanding consumer behavior regarding purchasing decisions for healthy food products, this researchhas the potential to support sustainable economic growth and encourage wiser consumption behavior in purchasing food products
Margie et al. (Tue,) studied this question.