Effect of Marketing Communication Strategies on Consumer Preferences and Purchasing Decisions: A Case of Huye Complex Market in Huye District, Rwanda

Leadership is defined as a way of motivating people towards achieving a common goal.In project management, leadership plays a critical role in fostering positive communication and achieving project success.This paper focuses on the influence of servant leadership on performance of projects implemented by World Vision in Arusha Region, Tanzania.The study involved a mixed methods approach to obtain relevant data for the study, and a convergent parallel design for data analysis.Findings revealed that servant leadership had a significantly high influence on performance of project, with majority of respondents expressing positive responses with the leadership style.Overall, the research emphasized the need to consider additional factors, such as technology, team diversity, risk, and culture, in understanding the full impact of servant leadership on performance of projects.Further investigation into these performance-related factors is recommended to enhance performance of projects.In conclusion, the study highlighted the significance of servant leadership in project management and stressed the importance of a comprehensive approach that goes beyond the servant leadership style to ensure effective performance of projects.