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August 1, 2024HeliyonOpen Access

The Impact of AI-enabled CRM Systems on Organizational Competitive Advantage: A mixed-method approach using BERTopic and PLS-SEM

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Authors

JYJoon Woo YooYonsei UniversityJPJunsung ParkIncheon National UniversityHPHeejun ParkKorea Advanced Institute of Science and Technology

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Cite This Study

Yoo et al. (2024) studied this question.

synapsesocial.com/papers/68e5dc44b6db64358757188bhttps://doi.org/10.1016/j.heliyon.2024.e36392
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