Influence of Hedonistic Lifestyles, Financial Technology, and Locus of Control on the Financial Behavior of Young People

Era of technology and information that provides easy access to digital financial services, the hedonistic lifestyle and lack of financial literacy cause many young people to face financial problems. This study uses a quantitative approach with hypothesis; data collection uses questionnaires with purposive sampling technique on 210 Generation Z respondents and statistical data analysis for hypothesis testing is performed with SPSS 25. The research results show that a hedonistic lifestyle has a positive effect on financial behavior, thus encouraging impulsive purchases. Financial technology also has a positive effect on financial behavior due to the ease and practicality of transactions using digital wallet applications. Locus of control has a positive effect on financial behavior, where the younger generation has a strong belief in controlling their own decisions and actions to achieve their desired future. Together, these three variables contributed 56.8% to financial behavior.