Perceiving Others Through a Screen: Are First Impressions of Personality Accurate and Normative via Videoconferencing?

The use of videoconferencing platforms has globally risen to facilitate face-to-face communication since the onset of COVID-19. But how do our first impressions of people we meet on Zoom compare to in-person interactions? Specifically, do we view others’ personalities as accurately (in line with their unique personality) and normatively (in line with the average, desirable personality) as in-person? Across two Zoom first-impression round-robin studies (exploratory study: N = 567, Dyads = 3,053; preregistered replication: N = 371, Dyads = 1,961), which we compared to an in-person round-robin study ( N = 306; Dyads = 1,682), people viewed others’ personalities as accurately and as normatively on Zoom as in-person. Moreover, people better liked interaction partners they viewed more accurately and normatively. However, in interactions of poorer audio-video quality, people viewed others less accurately, less normatively, and liked them less. Overall, through a screen, our impressions of others are as accurate and normative as face-to-face, but it depends on the quality of that screen.