Research on the Transformation of Traditional Banking Business in the Context of Big Data

In recent years, with the rapid development of big data, its position and value in the economic development system of the entire country are unshakable. In this situation, how to overcome the challenges and seize unprecedented opportunities has become a necessary research issue. This paper systematically discusses the current development status of big data from four aspects of big data: technology, security, application, and management, and shows the opportunities and challenges faced by traditional banks from three aspects of asset business, liability business, and intermediary business under the background of big data. It also puts forward suggestions on diversification, specialization, and digital transformation in three aspects of asset profitability, liability structure, and intermediary business innovation. Big data will have a fundamental and profound impact on the business transformation of traditional banks and provide a continuous stream of new vitality for the transformation of traditional banks.