SDR – Sulfide Reduction Diet From Idea to Implementation – The Process of Carrying Out Research and Development Work and Implementation of an Innovative Health Tourism Product

Purpose. The purpose of the article is to present the course of the research and development process, from the creation of the concept of a new method of using therapeutic sulfide water and determining a new direction of treatment, through the various stages of research and commercial implementation of the health tourism product.Method. The study was carried out using the comparative method, on 150 people, the research hypotheses were formulated and verified.Findings: The results of the study formed the basis for a therapeutic program implemented on the market.Research and conclusions limitations. Limitations in research and inference stemmed from project implementation guidelines, time constraints, and EU funding regulations.Practical implications. The results of the research were implemented in market as SDR - Sulfide Reduction DietOriginality. The results of the research have been patented as two inventions and a trademark. The article focuses on aspects of creating a health tourism product, the cooperation of the scientific community, business environment institutions and entrepreneurs. The process of identifying needs and creating a health tourism product corresponding to current market trends. The issues are presented in the context of marketing activities, branding and promotion of healthy lifestyles.Type of paper. This publication is part of the research and development project N o. RPSW.01.02.00- 26-0014/18 titled: ‘Research and development work on the use of sulfide water in weight reduction therapy’1 implemented under the Regional Operational Program of the Świętokrzyskie Province for 2014-2020, co-financed by the European Union from the European Regional Development Fund and was conducted at Hotel BRISTOL**** ART & Medical SPA in Busko-Zdrój.