The publishing industry is on the verge of digital transformation, catalyzed by the rapid development of artificial intelligence technologies. However, the introduction of artificial intelligence into the industry is facing a lot of opposition, with some technophobia and resistance from many market participants. Our research aims to dispel the myths surrounding artificial intelligence, demonstrate its real benefits for the publishing business, and offer strategies to overcome technophobia for successful innovation.
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Оleksii Sytnyk (2024) studied this question.
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