Analysis on the New Energy Transformation of Traditional Automobile Enterprises Taking Mercedes-Benz, BMW and Audi as Examples

Under the background of the global "carbon neutral" process, new energy vehicles have become the main development target. The transformation of many traditional fuel car companies has also pushed forward the development of new energy. This paper takes the three giants of traditional car companies - Mercedes Benz, BMW, and Audi as an example. Firstly, we conduct a SWOT analysis and find that the problem of lagging behind in technology and experience internally, as well as the threat from many new energy vehicle companies. Secondly, we analyse the dilemma faced by traditional car companies in terms of global sales and vehicle production capacity in new energy technologies. Their actions will serve as a reference for all traditional automobile companies looking to transition to new energy sources.