Research on the dynamic spread of information in social networks based on relationship strength theory and feedback mechanism

Introduction: Studying the main factors and related paths of rumor propagation contributes to the precise governance of rumor information in social networks. Most existing network representation learning methods do not fit with real-world information propagation networks well, and the network cannot effectively model the temporal characteristics and dynamic evolution features of rumor information propagation. Methods: Our study proposes a new dynamic network representation model for information propagation. Additionally, the study introduces a feedback mechanism where the latest node representations are fed back to neighboring nodes. Results: The method solves the problem of delayed network representation and improves network representation performance. Discussion: We conducted experimental simulations, and the results indicate that a higher level of trust contributes to stable group relationships and converging opinions, reducing the likelihood of opinion dispersion. Furthermore, novelty of topics, and interactivity between users, and opinion leaders exhibit distinct characteristics in guiding public opinion. The viewpoint evolution of the newly constructed dynamic network representation model aligns more closely with viewpoint evolution in real-world social networks.