By analyzing the competition between electronic product manufacturers and retailers in pricing, a dynamic game model is constructed. Using backward induction, the optimal choices and maximum profits under equilibrium conditions are determined. Finally, the constructed model is subjected to data simulation by setting numerical values for relevant parameters to analyze the effects of environmental emission reduction value on the supply chain and the information sharing value of each member. The following conclusions are drawn: when the emission reduction efficiency of manufacturers or the sensitivity of the market to environmental protection is high, the improvement effect of information sharing will outweigh its bilateral marginal effect. Retailers will voluntarily share all demand information and achieve a win-win situation in the supply chain.
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Zhang et al. (2024) studied this question.
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