A Study of Teenagers’ Excessive Virtual Consumption Behavior: A Social Phenomenon

As virtual techniques are now developed rapidly, teens have joined in the virtual world as well, and many of them start to spend their money by virtual ways. However, recent years, some teens start to have excessive virtual consumption behavior, which become a social phenomenon. Through using literature review, this study is focused on the reasons of this phenomenon from teens mental growth, family atmosphere and variation in the society’s perspectives. The specialness of adolescents’ mental growth period, their parents’ consumption behavior or educational ways, and the dramatic change in the society are all have big deal with teens excessive virtual consumption behavior. Also, this paper discusses the influences of excessive virtual consumption that bring to teens’ growth: about their physical health, mental health and their development of purchasing value, as well as advices or solutions to help teens, their parents and the whole society to help them grow in a healthy consumption atmosphere.