In early 2022, Spotify and podcaster Joe Rogan faced backlash and threats stemming from some of Rogan’s COVID-related podcast content. Via a qualitative case study, we analyze the situation, Spotify and Rogan’s employment of corporate apologia strategies, the short-term financial/share-of-voice results stemming from their use, and consider theoretical and practical implications for the utilization of corporate apologia, avoiding cancellation, and misinformation management.
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Fisher et al. (2024) studied this question.
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