Literature analysis of the language challenges and the responses thereto of European multinational companies

Language diversity is an inherent part of international business transactions,despite the dominance of English. The challenge for management, HRM, andemployees in multinational companies is to find the right strategy. Multinationalorganizations can be categorized using the EPRG (ethnocentric, polycentric,regiocentric, geocentric) model, according to how they define their relationshipwith subsidiaries, and how they operate in foreign markets. Using this model,conclusions can also be drawn from their applied language strategy. JEL code: F23, Z13