Opportunities and Challenges: Implementation of Sustainable Business Practices in MSME’s

In the increasingly urgent era of globalization and climate change, sustainable business practice have become the main focus for various business entitles, including Micro, Small, and Medium Enterprises (MSMEs). This study explores the opportunities and challenges faced by MSMEs in implementing sustainable business practices. Using a qualitative approach and literature analysis, this research identifies various factors that influence the adoption of sustainable practices, such as environmental awareness, access to resources, and government policy support. The research result show that although there are many opportunities such as increasing operational efficiency, market competitiveness, and positive company image, MSMEs still face significant challenges, including financial limitation, lack of knowledge, and technical obstacles. This study suggests the need for collaboration between the government, private sector and educational institutions to provide more comprehensive support to MSMEs in their efforts to achieve sustainability. It is hoped that the implications of this research will provide insight for stakeholders in designing strategies and policies that support the development of sustainable business practice in the MSME sector.