Analysis and prediction of factors influencing the hotness of Weibo trending keywords

This study is a data analysis project based on Weibos trending search data. It selected over 350,000 pieces of data from January 1, 2021, to July 31, 2023, for analysis. In this study, we explore the various factors that impact the hotness of lWeibo trending keywords. By conducting a thorough analysis of these factors, we aim to gain a deeper understanding of the dynamics that drive certain keywords to become hot topics. Through this analysis, we aim to establish patterns and correlations between different variables that contribute to the hotness of a keyword. Furthermore, we intend to develop predictive models that can forecast the potential hotness of keywords based on these factors, providing valuable insights for content creators, marketers, and social media analysts.