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Tourism is an important sector in every country. It contributes a large amount of revenue to the state, and many stakeholders depend on the tourism industry. Kerala, situated on the southwestern tip of India, appreciates remarkable geological highlights that have possibly made it the most sought-after traveler in Asia. Affectionately referred to as 'God's Own Country', Kerala was chosen by the National Geographic Traveler as one of the fifty destinations that should not be taken lightly and one of the thirteen heavens on the planet. Kerala is the first state in quite a while to announce tourism as an industry. The important objective of this study is to analyze the progressive development of the tourism and hotel industries in Kerala and the strengths, weaknesses, opportunities, and threats of tourism in Kerala.
- et al. (Fri,) studied this question.