Feminist Ideologies at Work: Culture, Collectivism, and Entrepreneurship among Disadvantaged Women in India

This study explores the role of feminist ideologies in enabling entrepreneurship among disadvantaged women in societies entrenched in structures of patriarchy. The study draws on evidence from Lijjat, a women's cooperative in India. Through careful consideration of the context and relations in which marginalized women were able to initiate, develop, and successfully grow a business, results draw two key conclusions. First, pragmatist feminist ideologies are particularly supportive of women's economic activities in a patriarchal context. Second, ideological influences on women's entrepreneurship exist both at the individual level (motivation) and at the collective level (organizational practices). Studying the intersection of these tiers enables a better understanding of how women's entrepreneurship at the grassroots level can be supported in male-dominated cultures.