The uncanniness of interactive photography: Exploring spatial perception in virtual tours and structure from motion

Photography has always been associated with the physical activity of the human body: capturing, editing and viewing photos are all activities that involve the user’s spatial interaction with the technology used. With conventional photography, one aspect of spatial relation with technology is the viewer’s ability to recognize the camera’s location in the photographic scene through visual indications, such as the relative location of objects in the frame to the camera’s point of view, combined with a basic familiarity with the functionality of conventional cameras, relating to the notions of ‘in-front’ and ‘behind’ the camera. Some instances of interactive photography, such as 360-degree imagery and three-dimensional photogrammetry, challenge the spatial connection between the photographer (represented by the camera location) and the viewer due to unique usability and innovative interactions, such as the viewer’s ability to ‘move’ freely in all directions of the three-dimensional, photographic space. The technological affordances of interactive photography create a distinct corporeal experience that challenges the traditional associations between the photographer, the viewer and the photographic imagery, evoking with the viewers the notion of technological uncanniness and, consequently, questioning some of the traditional preconceptions regarding the prime characteristics of the photographic medium.