The study examined total quality management from the perspective of competitive advantage as a measurable indicator of strength. It looked at how financial institutions are breaking even in a complex business environment like Nigeria. Two research objectives on leadership and continuous improvement were raised with hypotheses aligned from the null perspective. The study was hinged upon knowledge-based theory. Statistical analysis was carried out from the population drawn across banks with a sample frame determined systematically. Findings revealed that there is a significant relationship between style of leadership and continuous improvement in competitive advantage. The conclusion on enhanced and effective leadership with proper continuous improvement strategy adopted.
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Akeni et al. (2024) studied this question.
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