APF Gold Medal Award for Impact in Psychology: Shinobu Kitayama.

The APF Gold Medal for Impact in Psychology recognizes Shinobu Kitayama for his groundbreaking research in cultural psychology and neuroscience. Kitayama has significantly advanced the understanding of the self, psychological and neural processes, and culture. His pioneering work challenges conventional assumptions of universal cognition, revealing how culture intricately shapes the brain, behavior, and well-being. Dr. Kitayama's contributions extend beyond academia, emphasizing the significance of cultural congruence and competence in diverse realms, including international aid programs, health care, and responses to public health crises. He has opened new avenues for understanding human cognition and behavior and underscored the importance of cultural competence in addressing contemporary challenges. (PsycInfo Database Record (c) 2024 APA, all rights reserved).