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June 30, 2024Administrative and Management Sciences Journal

Beyond Likes: Understanding the Mediating Role of Advertising Influence in Social Media Marketing's Impact on Purchase Intent

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FBFahad Javed BaigHTHafiza Sobia TufailMHMajid Hussain

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Baig et al. (2024) studied this question.

synapsesocial.com/papers/68e626adb6db6435875b9051https://doi.org/10.59365/amsj.2(2).2024.81
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