Кыргызстандагы Чекене Соода Түйүндөрүнүн Мисалында Маркетингди Өнүктүрүү

This study explores the development of commercial marketing, beginning with the establishment of Japan's first department store in 1690. It analyzes the unique application of marketing tools in Kyrgyzstan's post-independence retail industry. This study emphasizes the significance of fostering marketing relationships with consumers, counterparties, and employees to enhance the effectiveness of trade businesses. It proposes a three-pronged approach to relationship marketing in retail trade to achieve a synergistic effect. Furthermore, this study examines the product sales market as part of a broad market in which companies provide their products and services. It is based on a review of distribution methods and sales channels to explore the primary forms and methods of procurement for organizing retail. This study provides evidence to support the effectiveness of relationship marketing in the retail trade.