The influences of appearance attractiveness and expected self on attitude toward selfie taking and sharing

This study investigates how attractiveness in appearance influences the behavior of taking and sharing selfies on social networking services (SNS). It specifically focuses on the moderating role of expected self. The data for this research was collected through an online survey that targeted females in their 20s to 40s who have experience in taking selfies. A total of 482 valid responses were analyzed. The results reveal that having a positive perception of one