Chabot’s as Entertaining Content for the Youth in Pakistan

This study investigates the impact of chatbots as a form of entertainment on Pakistani youth. Chatbots have gained popularity for providing personalized and engaging experiences through conversational interfaces. However, limited research addresses their effects specifically as entertainment for young people in Pakistan. Utilizing a qualitative research approach, this study gathers in-depth insights from six purposively sampled Pakistani youth familiar with chatbots. Guided by social cognitive theories, entertainment education, and media influence frameworks, the research employs in-depth interviews and content analysis to explore participant’s perceptions and interactions with chatbots. The findings reveal the potential benefits and drawbacks of chatbots as entertainment, highlighting their influence on youth behavior, attitudes, and information acquisition. Additionally, the results offer guidance for developing responsible digital entertainment platforms that consider cultural nuances and developmental needs. This study provides valuable insights for policymakers, educators, and content creators to thoughtfully integrate chatbots into the entertainment industry for Pakistani youth.