Developing Low Carbon Tourism in Mok Cham Pae Subdistrict, Mae Hong Son Province, Thailand

This study focuses on low-carbon tourism development using the BCG model as a guideline in Mok Cham Pae Subdistrict, Mae Hong Son Province, Thailand. It addresses the tourism industry's economic importance, Thailand's sustainable tourism development goals, and the global challenge of climate change. The study integrates theoretical concepts like ecotourism, green tourism, community participation, tourists' preferences, and greenhouse gas emissions assessment. Through a mixed-method approach, including quantitative surveys and qualitative interviews, the study evaluates community readiness, tourist behaviors, environmental impacts, and tourism routes. Findings highlight stakeholders' readiness for sustainable initiatives, tourists' interest in eco-friendly experiences, and the need for infrastructure development and carbon reduction strategies. The research contributes academically by offering insights into sustainable tourism management and providing guidelines derived from the BCG model. These guidelines aim to promote community involvement, preserve natural and cultural resources, and support Thailand's sustainable tourism objectives.