The article describes the results of an analysis of the role of reviews in choosing a tourist route based on the material of the Russian and Chinese languages. The relevance of the study lies in the fact that in the 21st century. New types of communication are emerging and actively developing, the basis of which is the Internet and other digital technologies. This trend is also observed in the field of tourism, where reviews are not only one way of describing one’s own experience, but also a factor that influences potential travelers. Particular attention is paid to the expression of cultural values and the linguistic picture of the world, which tourists often focus on when reading reviews.
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In' et al. (2024) studied this question.
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