Research on the Digital Transformation Strategy of Traditional Scenic Spots Based on Exhibition Operations

With the advent of the information age, digital transformation has become a necessary stage for the development of the tourism industry. Traditional scenic spots are an indispensable and important component of the tourism industry, facing the challenges brought by digital transformation. Exhibition operation is the result of the continuous extension of tourism industry. Its operation mode and digital technology are of great significance to the transformation of traditional scenic spots. Therefore, the article is based on the digital transformation of traditional scenic spots in exhibition operation. First, the necessity of digital transformation of traditional scenic spots is summarized, then scientific and effective strategies are put forward, and finally the corresponding conclusions are drawn to speed up the transformation process of scenic spots.