Influence Factors and Implementation Pathways for the Green Transformation of Private Enterprises in Guangdong Based on Grounded Theory and AHP Analysis Method

The high-quality development of Guangdong's economy is inseparable from the innovation of elements and green transformation of private enterprises. This paper applies Grounded Theory, taking Shenzhen BYD Company as the subject of analysis, to clarify the driving factors affecting BYD's green transformation. Subsequently, the Analytic Hierarchy Process (AHP) is selected to construct a model of factors influencing the green transformation of private enterprises, to analyze the effects of these factors, and to identify the most influential factors for the green transformation of private enterprises. Finally, targeted implementation pathways for the green transformation of private enterprises in Guangdong are proposed: first, identifying market opportunities; second, government policy support; third, advocacy of business ethics by entrepreneurs; fourth, reduction of financing risks; and fifth, green technology innovation.