Research on the Innovative Practices of Tourism Platform in Web3.0 - Taking Ctrip Trekki NFT Project as an Example

Against the background of the rapid evolution of the current Web3.0 technology paradigm, blockchain technology is gradually penetrating into the core of the tourism industry, heralding a disruptive industry transformation. This paper focuses on the Trekki NFT project launched by Ctrip as a reference to explore in depth the innovative application of Web3.0 technology in tourism service platforms and the deep-rooted value it implies. This paper firstly elaborates the core concept and key technical architecture of Web3.0, as well as the theoretical connotation and practical boundaries of non-homogenized tokens (NFT). Through a panoramic analysis of the Trekki NFT project, the paper reveals how Web 3.0 technology can stimulate the restructuring of business models of travel platforms, optimize the quality of user experience, and explore new opportunities for industry growth. In particular, the study demonstrates the strategic significance of Web 3.0 technologies in promoting the innovative development and industrial upgrading of the tourism industry. The discussion section of the study has refined a set of strategic frameworks and action recommendations for the deep integration of tourism platforms and Web 3.0 technologies, aiming at guiding and accelerating the technology adoption and progress of the tourism industry in the wave of the digital economy in the future.