Factors Influencing the Purchase Intention of Environmentally Friendly Menstrual Cups among Female Consumers in Bangkok Metropolitan Areas

The research aim to study the factor influencing purchase intention for Eco-Friendly Menstrual cup among female consumers in Bangkok Metropolitan areas. This research study is a quantitative research based on online surveys of confidence values and content accuracy by randomly selecting a sample of 400 people. The collected data were analyzed using frequency, percentage, mean and standard deviation (SD), statistical error coefficient, analysis of variance, simulated scenario-based consistency checks of the purchase intention model with path analysis. And test the hypothesis with multiple regression. The result found that Health Consciousness, Environmental Attitudes, Environmental Value, Attitude Toward Green Product, Willingness to Pay and Electronic Word of Mouth affect the Intention to Purchase for Eco-Friendly Menstrual cup products among female consumers in Bangkok metropolitan areas, it is a source of useful information for future research and reflects that entrepreneurs should focus on Electronic Word of Mouth communication to increase awareness and access to Eco-Friendly Menstrual cup.