Green purchase behavior: a preliminary study

The purpose of this study is to describe environmentally friendly purchasing behavior and its considerable influence on purchasing transactions for environmentally friendly cosmetics vs chemical cosmetics in Indonesia, as mentioned in this paper. Many cosmetic goods are banned worldwide owing to the usage of harmful ingredients such as triphenyl phosphate and petroleum. To avoid negative environmental and health implications, it is required to shift from conventional to environmentally friendly purchasing behaviors (GPB). The purpose of this study is to evaluate Green Purchase Behaviour (GPB) and its impact on purchasing transactions for environmentally friendly cosmetics against chemicals in Indonesia. By using systematization and bibliometric analysis to discuss Green purchase behavior in this work. To draw some important conclusions about the authors and literature of this topic from the investigation.