The increasing use of innovative mobile technology and cheaper data has increased online shopping, including fashion and textile products. As a result, sellers are moving towards online platforms along with traditional selling and deploying new technologies to attract buyers. This study aimed to examine the impact of online shopping on Hong Kong consumers and how technology, society, and store qualities have influenced their purchases. The survey of 550 young people in Hong Kong found that over 80% of respondents buy apparel products from online stores along with conventional ones. The majority of respondents prefer online shopping if virtual try-on technologies are more prevalent. Results show that price is the utmost deciding factor for product selection, discounts and convenience attract consumers to online shopping.
No takes yet. Share an insight, caveat, or question.
Manas Kumar Sarkar (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: