Research on Museum Evaluation Model Based on Emotional Perception Text Analysis

Museums are an important component of the public service cultural system. At present, the museum as a whole is in a state of overall prosperity. However, there is still a situation of supply homogenization in some local museums, which requires improving their own characteristics, carrying out supply side structural reforms, and achieving innovative transformation and creative development of public cultural services. This article establishes an emotion perception text model, identifies the emotional types of museum comments, calculates evaluation scores, and finally proposes feasible suggestions to help museums adhere to integrity and innovation, and alleviate awkward situations. This article uses user feedback data on Chaotian Palace, Zhanyuan, Ganxi Mansion, Jiangning Weaving Museum, and Six Dynasties Museum in Nanjing to establish an emotional discrimination model. By locating and quantitatively analyzing the emotional keywords in the comment content, calculate the corresponding emotional score of the user's comment content. Then, set a score threshold to determine the positive, neutral, and negative emotional types of user evaluations for each museum. Obtain the emotional distribution of each museum through statistical analysis.