The Motivation of Healthy Product Consumption: A Bibliometric Study

Increased awareness of the importance of health among young people in Indonesia has led to increased healthy food consumption. According to a survey by the state statistics agency, most respondents are concerned about calorie intake and participate in diet programs. The motivation of individuals plays an important role in satisfying their needs and desires for healthy food. This study uses bibliometric analysis to explore the motivation for consuming healthy foods. Despite the increasing trend towards healthy food consumption, research interest has declined recently. Countries such as the United States, the United Kingdom and Australia dominate this research, while research in Asia remains relatively minimal. These findings can potentially inform public health policy-making and future disease prevention efforts.