The concept of "Pan-Indian cinema" has gained significant traction in recent years. While Hindi films traditionally attempted a nationwide appeal, South Indian film industries have emerged as major players in this space. Blockbusters like Baahubali, KGF, RRR, and Pushpa showcase a distinct "Pan-Indian" approach, with storylines and production values that transcend regional boundaries. This paper investigates the factors driving this new wave of Pan-Indian cinema. Does the rise of new media technologies, OTT platforms, and increased investment play a key role? Does the socio-political climate of India also contribute? By examining the trends, elements, and potential formula behind these successful films, this paper aims to understand the landscape of Pan-Indian cinema and its potential future.
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Kusuma et al. (2024) studied this question.
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