The article defines the concepts of strategic management and sales activity both separately and as a system. The advantages of using the strategic management of the enterprise's sales activity are analyzed. The subsystems that make up the system of management of the enterprise's sales activity are considered. The formation of a sales strategy at the enterprises of the manufacturing industry is studied. A set of actions to improve the system of managing the sales activities of an industrial enterprise in the international market is defined. Attention is also focused on the importance of strategic sales management of industrial enterprises when they enter foreign markets in the current conditions of uncertainty and constant volatility of the macro environment.
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Pastushenko et al. (2024) studied this question.
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