Face Culture and Its Extension under the Impact of the Internet

Face culture, as one of the important special symbols in the society, plays an indispensable role in building interpersonal connections. In order to view the future cross-cultural communication from a clearer perspective, this paper studies and compares the cases of "Internet face culture represented by social media" and "traditional face culture represented by dining table culture", and concludes that both of them have been further strengthened on the basis of the original culture, rather than changed due to the impact of the Internet. other words, face culture will not disappear with the change of media or lifestyle, on the contrary, it will continue to evolve a new model and exist in interpersonal relationships for a long time. However, no matter what form of face culture, whether it has a positive impact on interpersonal communication or not, it shows strong adaptability, that is, each region will evolve its own face culture suitable for the region according to its cultural differences, and then show the diversity of face culture with the help of media.