The authors of the article define the main approaches to branding vending machines, used to form the image of the vending system, taking into account promising directions in the development of automated distributed access systems. The main types of vending machines branding are considered from the viewpoint of developing the potential of this business. The main goals of branding considering the strategic objectives of the retailing company are revealed.
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I. V. Otteva (2024) studied this question.
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