Startups play a crucial role in fostering innovation and economic growth globally. Understanding college students' perceptions and attitudes towards startups is essential for shaping effective entrepreneurship education programs and policies. This paper explores the perceptions and attitudes of college students towards startups, examining their motivations, perceived challenges, and the implications for entrepreneurship education. The study employs a mixed-methods approach, combining qualitative interviews and quantitative surveys to gather insights from a diverse sample of undergraduate college students across various disciplines and educational backgrounds in Kanniyakumari District.
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V.P. Soniya (2024) studied this question.
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