In the modern business environment, the importance of risk management becomes an indi-spensable element of successful organizational operations. Accordingly, start-ups often face nu-merous challenges, risks, and threats, especially in initial stages of business operation, and their success or failure often depends on their ability to effectively identify, assess, and manage these factors. This practice is not only important for protecting the organization's interests but also for improving the quality of products, services, and processes. Within the framework of a Quality Ma-nagement System (QMS), risk management plays a prominent role in ensuring compliance with quality requirements, meeting customer needs, and enhancing performance. This research explo-res the contribution of quality and risk management, their standardization, and application for start-up enterprises. Its aim is to highlight the key principles and practices of quality and risk management through the analysis of relevant literature. Special emphasis will be placed on the implementation of these principles, thereby contributing to the long-term success and sustainabi-lity of start-ups in an increasingly competitive business environment
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Lena Bogdanović (2024) studied this question.
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