Structural Equation Model- Sustainability Challenges and Issues of Jasmine Flowers Based on Business Ventures in Tamil Nadu

An ancient agricultural practice with great potential for providing small and marginal farmers in India with profitable self-employment is floriculture. The jasmine is one of the world's most beautiful flowers. They immediately inspire thoughts of beauty since they are connected to enjoyable and delightful things. Our ancient culture, artwork, crafts, thoughts, feelings, religion, philosophy, and social customs all display their haunting remembrance of flowers. It also covers the marketing of flowers and floral products as well as the creation of planting materials using seeds, cuttings, budding, grafting, and other techniques. Due to rising living standards and a global awareness of the need to live in an eco-friendly environment, the demand for floriculture products has increased in both developed and developing nations, making it an effective agribusiness in Tamil Nadu and around the world in recent years. This chapter presents the SEM model by using the issues and challenges of jasmine flowers based on business ventures. It’s my immense pleasure and sincerely thanks to RUSA for having given us valuable support and funded for this research work.