This article presents findings from a quantitative study of how the continuity announcements in public service media's on-air television schedules are used in the context of the increased focus on creating an online identity. The study puts a focus on the cross-promotional practices of DR and TV 2 Denmark. Currently, cross-promotional practices are influenced by a portfolio of linear channels that co-exists with the broadcasters' in-house video-on-demand (BVoD) services. The findings suggest that the BVoD services, DRTV and TV 2 Play, are part of a 'front door' strategy which is noticeable in the continuity announcements. However, the on-air cross-promotional practices are still dominated by an approach that is associated with traditional linear television, regardless of the differences between the two companies' funding models.
No takes yet. Share an insight, caveat, or question.
Bruun et al. (2024) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: