Key-Drivers to Design Urban Mobility Services for Silver Age and Age-Friendly Cities.

The vision regarding ageing is often influenced by negative stereotypes, which lead to considering the over-55 user only in need of targeted assistance and care.Observing the current situation, this view should be no longer exhaustive: they are active users, capable of exercising agency, with needs and desires beyond care and assistance, and bearers of experience and knowledge.It is therefore clear that design strategies to develop services for this user group must necessarily broaden their horizons and begin to consider areas that have been scarcely explored.The contribution focuses on the topic of urban mobility and proposes a preliminary analysis process, based on the scientific literature and on the analysis of case studies to highlight good design practices, and carried out within a joint research platform, whose structure, functions, and role is also highlighted.Lastly, it proposes a mapping of design directions to be applied to implement age-friendly solutions.